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CC Madhya 20.263

সৃষ্টি-হেতু যেই মূর্তি প্রপঞ্চে অবতরে ।
সেই ঈশ্বরমূর্তি ‘অবতার’ নাম ধরে ॥ ২৬৩ ॥
sṛṣṭi-hetu yei mūrti prapañce avatare
sei īśvara-mūrti ‘avatāra’ nāma dhare

Synonyms

sṛṣṭi-hetufor the purpose of creation; yei mūrtiwhich form of the Lord; prapañcein the material world; avataredescends; seithat; īśvara-mūrtiform of the Lord; avatāraincarnation; nāma dharetakes the name.

Translation

“The form of the Lord that descends into the material world to create is called an avatāra, or incarnation.