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CC Madhya 20.340

‘পীত’-বর্ণ ধরি’ তবে কৈলা প্রবর্তন ।
প্রেমভক্তি দিলা লোকে লঞা ভক্তগণ ॥ ৩৪০ ॥
‘pīta’-varṇa dhari’ tabe kailā pravartana
prema-bhakti dilā loke lañā bhakta-gaṇa

Synonyms

pīta-varṇa dhari’assuming the color yellow; tabethereafter; kailā pravartanaintroduced the saṅkīrtana movement; prema-bhakti dilāHe distributed love of Kṛṣṇa; loketo the people in general; lañā bhakta-gaṇaaccompanied by His devotees.

Translation

“In the Age of Kali, Lord Kṛṣṇa assumes a golden color and, accompanied by His personal devotees, introduces hari-nāma-saṅkīrtana, the chanting of the Hare Kṛṣṇa mantra. By this process He delivers love for Kṛṣṇa to the general populace.