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CC Madhya 24.5

আত্মারামাশ্চ মুনয়ো নির্গ্রন্থা অপ্যুরুক্রমে ।
কুর্বন্ত্যহৈতুকীং ভক্তিমিত্থম্ভূতগুণো হরিঃ ॥ ৫ ॥
ātmārāmāś ca munayo
nirgranthā apy urukrame
kurvanty ahaitukīṁ bhaktim
ittham-bhūta-guṇo hariḥ

Synonyms

ātma-ārāmāḥpersons who take pleasure in being transcendentally situated in the service of the Lord; caalso; munayaḥgreat saintly persons who have completely rejected material aspirations, fruitive activities and so forth; nirgranthāḥwithout interest in any material desire; apicertainly; urukrameunto the Supreme Personality of Godhead, Kṛṣṇa, whose activities are wonderful; kurvantido; ahaitukīmcauseless, or without material desires; bhaktimdevotional service; ittham-bhūtaso wonderful as to attract the attention of the self-satisfied; guṇaḥwho has transcendental qualities; hariḥthe Supreme Personality of Godhead.

Translation

“ ‘Those who are self-satisfied and unattracted by external material desires are also attracted to the loving service of Śrī Kṛṣṇa, whose qualities are transcendental and whose activities are wonderful. Hari, the Personality of Godhead, is called Kṛṣṇa because He has such transcendentally attractive features.’

Purport

This is the famous ātmārāma verse from Śrīmad-Bhāgavatam (1.7.10).