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ŚB 4.14.24

अवजानन्त्यमी मूढा नृपरूपिणमीश्वरम् ।
नानुविन्दन्ति ते भद्रमिह लोके परत्र च ॥ २४ ॥
avajānanty amī mūḍhā
nṛpa-rūpiṇam īśvaram
nānuvindanti te bhadram
iha loke paratra ca

Synonyms

avajānantidisrespect; amīthose (who); mūḍhāḥbeing ignorant; nṛpa-rūpiṇamin the form of the king; īśvaramthe Personality of Godhead; nanot; anuvindantiexperience; tethey; bhadramhappiness; ihain this; lokeworld; paratraafter death; caalso.

Translation

Those who, out of gross ignorance, do not worship the king, who is actually the Supreme Personality of Godhead, experience happiness neither in this world nor in the world after death.