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ŚB 4.2.25

गिर: श्रुताया: पुष्पिण्या मधुगन्धेन भूरिणा ।
मथ्ना चोन्मथितात्मान: सम्मुह्यन्तु हरद्विष: ॥ २५ ॥
giraḥ śrutāyāḥ puṣpiṇyā
madhu-gandhena bhūriṇā
mathnā conmathitātmānaḥ
sammuhyantu hara-dviṣaḥ

Synonyms

giraḥwords; śrutāyāḥof the Vedas; puṣpiṇyāḥflowery; madhu-gandhenawith the scent of honey; bhūriṇāprofuse; mathnāenchanting; caand; unmathita-ātmānaḥwhose minds have become dull; sammuhyantulet them remain attached; hara-dviṣaḥenvious of Lord Śiva.

Translation

May those who are envious of Lord Śiva, being attracted by the flowery language of the enchanting Vedic promises, and who have thus become dull, always remain attached to fruitive activities.

Purport

The Vedic promises of elevation to higher planets for a better standard of materialistic life are compared to flowery language because in a flower there is certainly an aroma but that aroma does not last for a very long time. In a flower there is honey, but that honey is not eternal.