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between master and servant, between friend and friend, between the master and the dog or the cat or the cow Kṛṣṇa is also the good lover of the animals, the calves and cows. Just as here we love dogs and cats, there Kṛṣṇa loves cows and calves.

Real love is there between Kṛṣṇa and the cows and calves.

Some are thinking of becoming flower trees, fruit trees, calves, or cows in Vṛndāvana.

Śrīla Prabhupāda: Authorized by Kṛṣṇa, God. In India this Kṛṣṇa consciousness philosophy has millions and millions of followers – eighty percent If you ask any Indian he will be able to tell you so many things about Kṛṣṇa consciousness.

The spiritual master is always thinking of the pastimes of Kṛṣṇa with His consort – Śrīmatī Rādhārāṇī Sometimes he is thinking about Kṛṣṇa’s pastimes with the cowherd boys. This means that he is always thinking of Kṛṣṇa engaged in some kind of pastime. That is Kṛṣṇa consciousness. One must be engaged twenty-four hours a day in thinking of Kṛṣṇa. We, at least, have made such a program – all the boys and girls in the Kṛṣṇa consciousness movement are

brahmāṇḍa bhramite kona bhāgyavān jīva guru-kṛṣṇa-prasāde pāya bhakti-latā-bīja

The topmost planet in the spiritual sky is Kṛṣṇa’s planet, called Goloka Vṛndāvana. The Kṛṣṇa consciousness movement is trying to give information of how one can be transferred directly

But Kṛṣṇa consciousness is the solution, and the whole thing is described in Bhagavad-gītā.

But the Kṛṣṇa consciousness movement is the department of how to know God. This Kṛṣṇa consciousness movement is teaching how we can transfer ourselves to that eternal, spiritual

That is Kṛṣṇa consciousness.

And because they are experiencing the spiritual pleasure of Kṛṣṇa consciousness, they are not simply But we regulate everything under the higher principle of Kṛṣṇa consciousness.

I don’t say, “You have to accept that God’s name is Kṛṣṇa and no other.” No.

The spiritual master encourages distribution of prasādam (remnants of Kṛṣṇa’s food) to the public.

But if you find more in this Kṛṣṇa consciousness movement, then why should you not accept it?

want you may be transferred to the Pitṛloka, to the planets of the ghosts, or to the planet where Kṛṣṇa

The Kṛṣṇa consciousness movement is meant to spread such chanting.