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Prabhupāda:

nātaḥ paraṁ parama sambhavata..., yad bhavataḥ svarūpam ānanda-mātram avikalpam aviddha-varcaḥ paśyāmi viśva-sṛjam ekam aviśvam ātman bhūtendriyātmakam adas ta upāśrito 'smi

[SB 3.9.3, Cc. Madhya 25.36]

[O my Lord, I do not see a form superior to Your present form of eternal bliss and knowledge. In …

So the Supreme Personality of Godhead, the Absolute Truth, is the ultimate goal. As it is stated in the Bhagavad-gītā,

mattaḥ parataraṁ nānyat asti kiñcid dhanañjaya

[Bg. 7.7]

[O conqueror of wealth [Arjuna], there is no Truth superior to Me. Everything rests upon Me, as pearls are strung …

In the Bhagavad-gītā the Lord says, "There is nothing more superior than Me." So this statement of Bhagavad-gītā is also …

We are trying to adjust to have ānanda, or pleasure, by the limited resources of our senses, but actually, there …

nūnaṁ pramattaḥ kurute vikarma yad indriya-prītaya āpṛṇoti

[SB 5.5.4]

[When a person considers sense gratification the aim of life, he certainly becomes mad after materialistic living and engages in …

Generally, people, they are mad, because more or less... Not more or less. Practically every one of us, we are …

We have come here to enjoy material, pramattaḥ svārthe, and we do not know what is our self-interest. We are …

Ṛṣabhādeva says,

nūnaṁ pramattaḥ kurute vikarma yad indriya-prītaya āpṛṇoti

[SB 5.5.4]

The only business is sense gratification. He says, na sādhu manye: "This is not very good." Sādhu means good. Just …

So this sense gratification means, as it is said by Ṛṣabhādeva, na sādhu manye: "I do not think it is …